Which is the best Email Marketing Tool?
Email Marketing is a great tool to market to your existing customer base. Therefore, when asked by people what they should use to send out their marketing emails I always refer them to MailChimp.
MailChimp takes all the hard work out of email marketing. And being an online-based tool, you don't need to worry about computer failures, backups or being blocked from your ISP for sending out thousands of emails.
Their segment targeting and campagin reporting is brilliant.
MailChimp also has a free account which allows you to send up to 12,000 emails a month for free with only their badge on the bottom. You can also upgrade your account for a small fee which gives you access to a few extra tools and no advertising.